As an MBA graduate, my journey extends from being a Sales Executive to an innovative entrepreneur.

Prior to joining my MBA program, I was motivated to join the defense forces (military). As I prepared to appear in the exam for the officer’s rank, I learned that every officer is initially posted at the border areas for 3 years so that they understand the ground realities very well. This experience helps higher-ranked officials sitting in their offices take strategic decisions in case a war breaks out.

This piece of information had gone deep into my mind and as fate had it for me, I got into the MBA program but the culture of defense had already been deep-rooted in my head and heart.

So when I began my career, I gladly opted to join direct selling of copiers (which is considered one of the most difficult products to sell), learned a great deal, went on to become the top salesperson in the country, and grew to the sales manager and Branch Manager’s position.

Today, I offer my gratitude to sales which exposed me to the front line and that helps me create powerful concepts and ideas. I’m glad that I took a difficult path of sales at the beginning of my career instead of allowing myself to work from the comforts of an office and interacting with ad agencies to work for me.

I am sharing a list of tips and tricks that I have gleaned over the years. They can certainly add value to various marketing managers as they go about creating concepts, sharing their thoughts with the agencies, or working with their own team of designers and then moving ahead with implementing their marketing strategies.

1. Create a concept that is simple, elegant, and original.

I strongly believe that simplicity is the best elegance. Therefore, make sure that the concept or the design you are creating is simple, elegant, to the point, and clutter-free.

Many of the concepts I have come across, whether it’s an advertisement or a social media concept, are filled with so much content that no one wants to read them. So the most important strategy would be to provide a lot of breathing space and have the shortest possible caption.

2. Use a powerful visual

The visual plays an important role as it grabs the attention of the reader. So, be sure that the visual you use is very catchy, unique, and relevant to the concept you are creating. The visual must create a story by itself.

3. Put yourself in your customers’ shoes.

The best approach to creating a concept is to put yourself in your customers’ shoes. Think of a practical situation as if you are meeting your customers and interacting with them personally.

As mentioned above, I developed this understanding from sales followed by my own involvement in creating the concepts. As such, I find it much easier to connect. However, if I can do it, you can do it as well.

4. Your message must be catchy, yet easy to understand.

Your message should evoke extreme emotions such as excitement, fear, sarcasm, regret, or scarcity. This technique will help you draw in your reader and gain their attention.

Once you have their attention, you are done with half the job and the balance must be delivered by the copy with a powerful close.

You must focus on the benefits and the value over features and price.

5. Deliver a higher perception.

It’s vital that you deliver a positive perception. In my experiences, the mid-sized organizations create concepts that speak about their current positioning, for example.

This leads to delivering a positive, yet lower perception. The goal of a creative is to elevate the perception it delivers.

6. Be consistent in marketing.

Now that the concept is ready and you wish to begin with marketing, make sure that you are consistent with it. You may be averaging in creating awareness, but maintain it. There is no point blasting out in one go with a full-page advertisement or one week of high-budget marketing and then taking a back seat.

However, make sure that you are not sacrificing the quality of your concept just to maintain consistency. By retaining both, you can maintain your objectives.

7. Handling marketing within a small budget.

This is one area where business owners and marketing managers both have their own concerns. The owners don’t have much of a budget and the marketers want more of it. When the latter gets less, they begin to wonder how to manage it.

Well, there are a few ways to do this:

• You could hire freelancers to work for you (be aware that some may not be as committed, others may be too moody, or have their own commitments with other projects or jobs, etc.).
• Manage your own concept creations.
• Visit our website www.bananaleaders.com as we provide a wide variety of ideas to deliver fantastic value for money.

8. Test the waters and see what works.

It is critical that you test what works and receive feedback. Once you have the responses, look them over to see how you can make the product better or if it’s sufficient, continue to use it.

Remember, go for what works for you.

9. Leverage AI for Data-Driven Marketing Insights

In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. One of the most transformative tools available to marketing managers today is Artificial Intelligence (AI). AI can analyze vast amounts of data to provide insights into customer behavior, preferences, and trends that were previously unattainable.

By leveraging AI, you can personalize your marketing strategies to a granular level, ensuring that your messages resonate with individual customers. AI can also help in predicting market trends, optimizing marketing spend, and automating routine tasks, freeing up your time to focus on creative and strategic initiatives.

Integrating AI into your marketing toolkit not only enhances efficiency but also drives better results, positioning your business for sustained growth in an increasingly competitive market.

Conclusion:

As a business owner, should you wish to enhance your existing marketing, please send a personal message to me at dd@deepakdhiman.biz or visit our portal www.BananaLeaders.com

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